Data Engineering Podcast
Weekly deep dives on data management with the engineers and entrepreneurs who are shaping the industry
We found 2 episodes of Data Engineering Podcast with the tag “customer data platform”.
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Use Consistent And Up To Date Customer Profiles To Power Your Business With Segment Unify
May 7th, 2023 | 54 mins 34 secs
customer data platform
Every business has customers, and a critical element of success is understanding who they are and how they are using the companies products or services. The challenge is that most companies have a multitude of systems that contain fragments of the customer's interactions and stitching that together is complex and time consuming. Segment created the Unify product to reduce the burden of building a comprehensive view of customers and synchronizing it to all of the systems that need it. In this episode Kevin Niparko and Hanhan Wang share the details of how it is implemented and how you can use it to build and maintain rich customer profiles.
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An Exploration Of The Composable Customer Data Platform
April 9th, 2023 | 1 hr 11 mins
customer data platform
The customer data platform is a category of services that was developed early in the evolution of the current era of cloud services for data processing. When it was difficult to wire together the event collection, data modeling, reporting, and activation it made sense to buy monolithic products that handled every stage of the customer data lifecycle. Now that the data warehouse has taken center stage a new approach of composable customer data platforms is emerging. In this episode Darren Haken is joined by Tejas Manohar to discuss how Autotrader UK is addressing their customer data needs by building on top of their existing data stack.