Repeatable Patterns For Designing Data Platforms And When To Customize Them


April 3rd, 2022

47 mins 2 secs

Your Host

About this Episode


Building a data platform for your organization is a challenging undertaking. Building multiple data platforms for other organizations as a service without burning out is another thing entirely. In this episode Brandon Beidel from Red Ventures shares his experiences as a data product manager in charge of helping his customers build scalable analytics systems that fit their needs. He explains the common patterns that have been useful across multiple use cases, as well as when and how to build customized solutions.


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  • Your host is Tobias Macey and today I’m interviewing Brandon Beidel about his data platform journey at Red Ventures


  • Introduction
  • How did you get involved in the area of data management?
  • Can you describe what Red Ventures is and your role there?
    • Given the relative newness of data product management, where do you draw inspiration and direction for how to approach your work?
  • What are the primary categories of data product that your data consumers are building/relying on?
  • What are the types of data sources that you are working with to power those downstream use cases?
  • Can you describe the size and composition/organization of your data team(s)?
  • How do you approach the build vs. buy decision while designing and evolving your data platform?
  • What are the tools/platforms/architectural and usage patterns that you and your team have developed for your platform?
    • What are the primary goals and constraints that have contributed to your decisions?
    • How have the goals and design of the platform changed or evolved since you started working with the team?
  • You recently went through the process of establishing and reporting on SLAs for your data products. Can you describe the approach you took and the useful lessons that were learned?
  • What are the technical and organizational components of the data work at Red Ventures that have proven most difficult?
  • What excites you most about the future of data engineering?
  • What are the most interesting, innovative, or unexpected ways that you have seen teams building more reliable data systems?
  • What aspects of data tooling or processes are still missing for most data teams?
  • What are the most interesting, unexpected, or challenging lessons that you have learned while working on data products at Red Ventures?
  • What do you have planned for the future of your data platform?

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Parting Question

  • From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

  • Thank you for listening! Don’t forget to check out our other show, Podcast.__init__ to learn about the Python language, its community, and the innovative ways it is being used.
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The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

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