Modern Customer Data Platform Principles


January 21st, 2024

1 hr 1 min 33 secs

Your Host

About this Episode


Databases and analytics architectures have gone through several generational shifts. A substantial amount of the data that is being managed in these systems is related to customers and their interactions with an organization. In this episode Tasso Argyros, CEO of ActionIQ, gives a summary of the major epochs in database technologies and how he is applying the capabilities of cloud data warehouses to the challenge of building more comprehensive experiences for end-users through a modern customer data platform (CDP).


  • Hello and welcome to the Data Engineering Podcast, the show about modern data management
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  • Your host is Tobias Macey and today I'm interviewing Tasso Argyros about the role of a customer data platform in the context of the modern data stack


  • Introduction
  • How did you get involved in the area of data management?
  • Can you describe what the role of the CDP is in the context of a businesses data ecosystem?
    • What are the core technical challenges associated with building and maintaining a CDP?
    • What are the organizational/business factors that contribute to the complexity of these systems?
  • The early days of CDPs came with the promise of "Customer 360". Can you unpack that concept and how it has changed over the past ~5 years?
  • Recent years have seen the adoption of reverse ETL, cloud data warehouses, and sophisticated product analytics suites. How has that changed the architectural approach to CDPs?
    • How have the architectural shifts changed the ways that organizations interact with their customer data?
  • How have the responsibilities shifted across different roles?
    • What are the governance policy and enforcement challenges that are added with the expansion of access and responsibility?
  • What are the most interesting, innovative, or unexpected ways that you have seen CDPs built/used?
  • What are the most interesting, unexpected, or challenging lessons that you have learned while working on CDPs?
  • When is a CDP the wrong choice?
  • What do you have planned for the future of ActionIQ?

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Parting Question

  • From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

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The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

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