Buzzfeed needs to be able to understand how its users are interacting with the myriad articles, videos, etc. that they are posting. This lets them produce new content that will continue to be well-received. To surface the insights that they need to grow their business they need a robust data infrastructure to reliably capture all of those interactions. Walter Menendez is a data engineer on their infrastructure team and in this episode he describes how they manage data ingestion from a wide array of sources and create an interface for their data scientists to produce valuable conclusions.