Every business with a website needs some way to keep track of how much traffic they are getting, where it is coming from, and which actions are being taken. The default in most cases is Google Analytics, but this can be limiting when you wish to perform detailed analysis of the captured data. To address this problem, Alex Dean co-founded Snowplow Analytics to build an open source platform that gives you total control of your website traffic data. In this episode he explains how the project and company got started, how the platform is architected, and how you can start using it today to get a clearer view of how your customers are interacting with your web and mobile applications.
Elasticsearch is a powerful tool for storing and analyzing data, but when using it for logs and other time oriented information it can become problematic to keep all of your history. Chaos Search was started to make it easy for you to keep all of your data and make it usable in S3, so that you can have the best of both worlds. In this episode the CTO, Thomas Hazel, and VP of Product, Pete Cheslock, describe how they have built a platform to let you keep all of your history, save money, and reduce your operational overhead. They also explain some of the types of data that you can use with Chaos Search, how to load it into S3, and when you might want to choose it over Amazon Athena for our serverless data analysis.
With the proliferation of data sources to give a more comprehensive view of the information critical to your business it is even more important to have a canonical view of the entities that you care about. Is customer number 342 in your ERP the same as Bob Smith on Twitter? Building a master data set helps you answer these questions reliably and simplify the process of building your business intelligence reports. In this episode the head of product at Tamr, Mark Marinelli, discusses the challenges of building a master data set, why you should have one, and some of the techniques that modern platforms and systems provide for maintaining it.