Every business with a website needs some way to keep track of how much traffic they are getting, where it is coming from, and which actions are being taken. The default in most cases is Google Analytics, but this can be limiting when you wish to perform detailed analysis of the captured data. To address this problem, Alex Dean co-founded Snowplow Analytics to build an open source platform that gives you total control of your website traffic data. In this episode he explains how the project and company got started, how the platform is architected, and how you can start using it today to get a clearer view of how your customers are interacting with your web and mobile applications.
With the proliferation of data sources to give a more comprehensive view of the information critical to your business it is even more important to have a canonical view of the entities that you care about. Is customer number 342 in your ERP the same as Bob Smith on Twitter? Building a master data set helps you answer these questions reliably and simplify the process of building your business intelligence reports. In this episode the head of product at Tamr, Mark Marinelli, discusses the challenges of building a master data set, why you should have one, and some of the techniques that modern platforms and systems provide for maintaining it.
Most businesses end up with data in a myriad of places with varying levels of structure. This makes it difficult to gain insights from across departments, projects, or people. Presto is a distributed SQL engine that allows you to tie all of your information together without having to first aggregate it all into a data warehouse. Kamil Bajda-Pawlikowski co-founded Starburst Data to provide support and tooling for Presto, as well as contributing advanced features back to the project. In this episode he describes how Presto is architected, how you can use it for your analytics, and the work that he is doing at Starburst Data.
Business Intelligence software is often cumbersome and requires specialized knowledge of the tools and data to be able to ask and answer questions about the state of the organization. Metabase is a tool built with the goal of making the act of discovering information and asking questions of an organizations data easy and self-service for non-technical users. In this episode the CEO of Metabase, Sameer Al-Sakran, discusses how and why the project got started, the ways that it can be used to build and share useful reports, some of the useful features planned for future releases, and how to get it set up to start using it in your environment.