Take Control Of Your Web Analytics Using Snowplow With Alexander Dean - Episode 48

Every business with a website needs some way to keep track of how much traffic they are getting, where it is coming from, and which actions are being taken. The default in most cases is Google Analytics, but this can be limiting when you wish to perform detailed analysis of the captured data. To address this problem, Alex Dean co-founded Snowplow Analytics to build an open source platform that gives you total control of your website traffic data. In this episode he explains how the project and company got started, how the platform is architected, and how you can start using it today to get a clearer view of how your customers are interacting with your web and mobile applications.

Mobile Data Collection And Analysis Using Ona And Canopy With Peter Lubell-Doughtie - Episode 41

With the attention being paid to the systems that power large volumes of high velocity data it is easy to forget about the value of data collection at human scales. Ona is a company that is building technologies to support mobile data collection, analysis of the aggregated information, and user-friendly presentations. In this episode CTO Peter Lubell-Doughtie describes the architecture of the platform, the types of environments and use cases where it is being employed, and the value of small data.